In order for your business to succeed online, it needs to be transparent and easy to find. That is why it is a vital necessity for your website along with your social media to be accessible through search engines like Google. Optimizing your site for search engines, otherwise known as SEO, can initially seem like a complex process but we hope we can simplify it for you.
When searching for something on Google, you are initiating Google to index pages, blogs, articles, books, and various forms of media through their software and in return you get access to the links that your keywords in the search has indexed. In order for your webpage to be indexed you need to use the Google Search Console. The Google Search Console allows you to track analytics, such as clicks, queries, how many times your site appears in searches, along with other metrics. This is valuable data that can help you determine if your content is reaching your intended audience. Using the search console allows your site to appear on Google but to optimize it even further, opting in to pay per click can also help your site reach Google's first page even more consistently. Declaring relevant keywords are also very crucial in making it easier for people to search terms and words that are aligned with what your business is associated with. Having a multitude of relative keywords to your business can help people that may not be looking for your business specifically but looking for a solution to a problem find you faster. Implementing location search visibility can also make it easier for people nearby to discover you. It is fundamental to have your website as accessible as it can be.
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